Secrets of Website Design: We Love Divi

Secrets of Website Design: We Love Divi

Selecting a website design for your online business is both exciting and challenging. Whether you’re just starting out or it’s time to revamp your existing site, there are so many options available you might not know where to begin.

For starters, you have to decide between free and premium themes. Is it better to shell out hard-earned cash, or can you get by with an inexpensive or even a free alternative?

Then, how can you tell which theme is the best for developing your site and implementing your business vision? The sheer number of themes available can make your decision confusing and frustrating.

What if you make the wrong choice and your site looks unprofessional or functions poorly? How do you know if a particular theme will end up being difficult to implement and maintain?

Not to worry! It is possible to avoid analysis paralysis and move ahead confidently. Even if building or maintaining a business website is more involved than you thought it might be, using Divi by Elegant Themes is the best way to simplify your web design, maintenance, and constant improvement.

VAWW Online uses Divi exclusively for all our web design projects (including our own!), so I’ll explain why it’s the framework of choice for plenty of other businesses as well.

Introducing Divi

Among the most popular WordPress themes in use today, Divi is extremely easy to use with little learning curve. You know it’s safe because the developers partnered with Sucuri.net to certify its security. And purchasing Divi is an extraordinary value that comes with even more bonus perks.

The team at Elegant Themes has been around for over 10 years and is committed to maintaining their products. Rest assured they’ll still be available to offer support for the foreseeable future.

And although it’s their flagship theme, Divi is not the only product included with every Elegant Themes subscription. Another 87 (not a typo!) more themes and plugins are provided as well. (Speaking of plugins, the Divi Builder Plugin works with any theme!) You also gain access to any new items created during your enrollment.

Website designers are not restricted to a certain number of uses, either. You’re free to use any of your Elegant Themes products on as many websites as you choose. Also of value to developers, Divi offers a split testing tool and can be translated into 32 languages.

It’s Incredibly Popular. Some may take Divi’s popularity as a negative because it’s currently being used on over 1 million sites worldwide, without considering the very reasons why it has become a favorite. Elegant Themes provides a value-packed bundle. Divi has numerous positive features that justify its huge and devoted following. Here’s a sample.

Divi by Elegant Themes is perfectly customizable.

Divi by Elegant Themes is perfectly customizable.

It’s Responsive. Right out of the box, Divi allows you to create sites that adjust to different screen sizes on the fly. Even better, its Visual Builder allows you to toggle between smartphone, tablet and desktop views while editing, and remains fully functional in all three modes. You can easily specify different settings for each view to completely customize your site for various screen sizes.

It’s E-Commerce Ready. Divi is fully compatible with WooCommerce, one of the web’s most popular e-commerce platforms. If you plan to do online selling, integrating Divi with WooCommerce is practically seamless and allows you to professionally showcase your products and services.

It’s Constantly Upgraded and Updated. Elegant Themes works hard to create the ultimate WordPress theme and make Divi the only one you’ll ever need. That means constantly refining and improving all their products to make them the best on the market. Significant Divi upgrades are routinely announced on the Elegant Themes blog and are instantly available to users.

It’s Infinitely Customizable. No two sites built with Divi look exactly alike — unless that was the intent. It’s so simple to personalize every aspect of your website, from layouts to fonts and colors to sizing and spacing, that you can achieve your true vision and have it online working for your brand in a few easy clicks.

Elegant Themes also provides innovative Layout Packs for a variety of industries, helping to kickstart your design with fully adaptable page layouts you can use as starting points to develop your brand’s website design.

And not only is the design customizable, the interface can be configured to your preferred specifications as well. That means you’re able to design your pages and content with effortless, intuitive controls that YOU tailored for your own ease of use.

It Inspires a Generous Online Community. Maybe it’s because Elegant Themes itself provides such value to its users, with great online support and documentation. Maybe it’s because Elegant Themes hosts a forum where users can connect to further explore common issues. Whatever the reason, the Divi community is engaged and helpful, with online groups and offline meetups to help one another solve problems and network.

But Divi is Not for Everyone

Some prefer and can afford a bespoke solution, and others simply need a quick and dirty premade template site.

Others think that Divi is hard to learn or difficult to work with, but nothing could be further from the truth. The Visual Builder shows you the results of your actions in real time, letting you see your website as it will look live. You don’t have to know any behind-the-scenes coding, but you can use advanced techniques as you gain familiarity and confidence.

You may be wondering if using Divi makes it difficult to switch themes later. It’s true that you’ll deal with a series of challenges any time you change themes. That’s why best practice is to work offline, in a staging environment, before taking any major updates, upgrades, or theme changes online.

Price is not an issue either, since Elegant Themes offers annual and lifetime subscriptions at a reasonable rate. Access to all their themes and plugins, as well as theme updates, premium support, and unlimited website usage, is available for $89 per year or a one-time $249 fee.

So don’t let any objections keep you from experiencing the ease of use Divi offers when developing your next website design.

Take Divi for a free test drive at this demo page!

Sign up for a 30-Day risk-free Elegant Themes membership here.

Or let us design your website for you! Contact us here for more information.

This post contains affiliate links, which means I will be paid a small commission — at no extra cost to you — if you choose to click a link and make a purchase. This allows me to continue providing information and resources to you at no cost. And I only promote products that I use and trust.

4 Simple Tips: How To Do Online Target Market Research

4 Simple Tips: How To Do Online Target Market Research

Target market research is the first step toward a better understanding of your clients. The next step is creating the buyer personas, or client avatars, to represent your ideal clients.

You know you will then use these avatars to appeal to your ideal clients, gain their trust by providing solutions to their problems, and encourage them to buy your products/services.

But no one tells you how to do that in any clear way.

And without an effective strategy your research could be faulty, leading you to make a mess of your entire content marketing plan.

Instead, try these four easy, reliable methods for researching your target audience to take your marketing efforts to the next level.

Why Target Market Research Matters

Conducting target market research is required before you can create accurate client avatars to appeal to. Without this foundation, you are marketing in the dark.

First, realize that you can not — and will not! — appeal to everyone who comes across your website! It’s like the difference between preferring one brand of detergent over another while recognizing that they’re all pretty much the same in the end.

You must understand who your products/services appeal to most, and why. Then, give that audience a reason to select you from among their other available choices. You won’t stand out from the crowd if you don’t even know who’s looking for you.

You won’t stand out from the crowd if you don’t even know who’s looking for you.

You won’t stand out from the crowd if you don’t even know who’s looking for you.

To produce content your ideal clients will love, you have to know your target market intimately. Luckily, the World Wide Web makes conducting this research incredibly easy.

Your target market is on the internet right now telling the world who they are, what they like, and what problems they need solved. Use these ideas for researching them online.

Social Media

Explore social media to research your audience. Look at the individual profiles of people who follow your brand.

The most obvious site for doing this is Facebook, since it has such robust profiles. These profiles can tell you:

  • Who they are
  • What they like
  • Their jobs, locations, ages, and family
  • Their general opinions

A goldmine of information is available on social media. Also, view people’s posts to see what they’re interested in and what questions they ask. This can give you greater insight into their needs.

Google Search Console

Sign up for this free service from Google to review a wide variety of metrics about your website and the behavior of your visitors.

Google Search Console tells you what keyword searches bring people to your site, how much time they’re spending on each page, what links they click on, and trends over time.

This information lets you know how people are interacting with your website. For example, if people spend a great deal of time on a particular page, you know that this is the type of content they’re looking for.

Conduct Online Surveys

The oldest and most effective method for collecting data about a target market is to conduct surveys and interviews. This used to be a costly undertaking for companies back when they had to physically get focus groups together or convince people to talk to them over the phone.

But now it’s easy to do online. You can conduct surveys any way you have contact with your audience. Try using social media or email.

Approach people on online forums to see if they’d answer some questions. Using Google Forms or one of many WordPress survey plugins, you also have the choice to create questionnaires directly on your website.

If you keep your surveys short, asking no more than three to five questions, you’re more likely to get responses. For longer surveys, offer an incentive such as a free piece of content to reward people who take part.

Track Your Content’s Performance

The best way to learn about your audience is to start presenting them with free content and see how they interact with it. You’ll quickly see which pieces are most popular and which drive the most engagement.

For each piece that’s successful, try to determine what it was about the content that people liked and try to repeat that. When your audience ignores a piece, try to figure out why and don’t do it again!

Creating a Persona

Use all the data you’ve gathered to create a persona describing your ideal client. This is a single person to whom you’ll aim all your marketing efforts.

You may actually have more than one client avatar, but it helps to stay focused on a single type of buyer for the best results.

Putting it All Together

Now that you have a better idea of where and how to research your target market online, it’s up to you to put in the work. Gather the information and develop a plan – then use it to attract and retain your ideal clients!

Armed with your completed research and understanding of your target market, you have the foundation to build a comprehensive content marketing strategy.

Download your Content Marketing Strategy Workbook to develop the online marketing that will take your business to the next level.

Add to the conversation! Comment below to let us know about the tips and tricks you use to research your target market and develop buyer personas!

5 Simple Tips That Will Upgrade Your Content Marketing Plan

5 Simple Tips That Will Upgrade Your Content Marketing Plan

What, you don’t even have a content marketing plan? Someone told you that you don’t need one because you’re “just” a blogger. You might think you don’t “do” content marketing. Or you feel “marketing” means self-promotion (yikes!). Maybe you don’t know how to begin.

In truth, any online business can gain from using content marketing these days. It’s a cost-effective method of responding to the habits we’ve developed thanks to our digital world.

Shoppers today use online resources to inform them of the best products and services available. Providing the information your audience searches for is a major key to business success. Having a content marketing plan is the starting point.

It’s important to stick to proven techniques when developing and using a successful strategy. Here are five tips to remember that will deliver consistent results when creating your content marketing plan.

Set Up a Secure Foundation

These content marketing tips are a basic foundation to build your strategy on. Start here, and you’ll lay the groundwork for developing a winning marketing plan.

Have a mission statement. Knowing who you are as a business and the audience your business serves is the essence of success. Be clear on what you offer and understand those you wish to attract. Define what makes you different from your competitors. Boil that down into a concise message. Use it as your guide to steer your entire content marketing strategy.

Be authentic. Present your true self to your audience. Speak to your readers naturally, as if in conversation. Record yourself giving your message, and be sure you write in that same voice. But avoid using slang and bad grammar. That’s sure to turn even interested visitors away.

Remember these basic pointers to design an unbeatable content marketing plan.

Remember these basic pointers to design an unbeatable content marketing plan.

Solve problems. Make yourself invaluable! Give a steady stream of reliable information to help your ideal clients solve their problems. Direct your content toward your target market’s issues and concerns. Know what their needs and questions are, and discuss them fully. You then become a trusted resource they can rely on.

Do your research. Present the most insightful nuggets of information. Your audience has already heard the usual buzz in other blogs and marketing materials. To stand out and produce exceptional content, be able to bring something new to the table.

Repurpose and republish. Not everyone noticed the information the first time you presented it. Others prefer a different format than your original delivery. So feel free to reuse and promote your content in different ways. Turn blog posts into eBooks, podcasts, or webinars. Let people know about your new product on your social media channels. Tweet quotables from past posts to attract new readers. Maximizing your content gains new visitors.

Have a Guide

It’s helpful to have your marketing plan written out where you can review and update it as needed. Our SMART Content Marketing Strategy Workbook will help you put your ideas into action!

This easy-to-follow guidebook leads you through five simple steps to develop an unbeatable content marketing plan. Download yours here!

Once your content marketing plan is specified, the real fun begins! Following your guide makes it easier to create unique, inspiring, educational blog posts, infographics, and more.

Summing Up

Having a mission statement, being authentic, solving problems based on solid research, and providing your content in a variety of formats make up a solid foundation for developing every piece of material you produce.

VAWW Online empowers solopreneurs and small businesses by providing profitable online marketing strategies without breaking their budgets. Explore all the ways you will gain from having a thoughtful process behind all your marketing efforts.

Let’s develop a strategy to propel you ahead that meets your needs and budget. Contact me here!