Every single business today needs a website. Period.

Your website is your most valuable business asset. It’s where potential clients will find and get to know you. It’s the first place referrals will turn to learn more about you.

Your website is where you’ll sell your products and services, invite contact requests, brand yourself in your niche, and show off what you know.

It might also be where you host your webinars, offer group coaching programs, publish a podcast, create a blog, and even set appointments with clients.

Whew! That’s a lot of jobs for a single website to do.

If you choose a versatile content management system (CMS) like WordPress, though, you can easily incorporate those tasks and many others.

Why choose WordPress for your website.

We’ve said it before, but it bears repeating: WordPress is the number one CMS out there, powering close to 30% of the Internet.

WordPress is so popular because it’s a free and user-friendly platform for building websites without a steep learning curve.

So don’t be intimidated! You can use WordPress to design an attractive, mobile-friendly site with powerful features to fit just about any budget and business profile.

It’s easy to set up a WordPress website starting with these 4 steps.

You can quickly search the Internet and find dozens of set-up guides to help you get started with the website of your dreams, but the procedure begins with four basic steps.

The foundation:

1. Obtain a domain, the name of your website and the address where it will be located online. You’ll find plenty of resources for this step but choose carefully since your domain name is such an important piece of your brand identity.

2. Next, get a hosting provider to publish your website on the Internet. Do the research to find the best fit for you. Cost differences are negligible, so be sure the provider you choose has good uptime and customer support ratings.

Note that it’s not required to purchase the domain name and hosting from the same provider. You may find a better deal buying separately than from a package, but you will then need to connect the two before moving on to the next step.

The execution:

3. Now it’s time to install WordPress and begin building your website. Most hosting services provide easy, one-click installations and will offer help if you have questions.

Here’s where you’ll set up email and direct it to your regular inbox. You’ll also configure the administration panel, the inner workings you will use to control your website’s settings.

4. Finally, choose a Theme, the framework that creates the look and design of your site. This is the fun part, where you customize your website and add functionality with plugins. 

That’s it. You’re ready to add content and join the World Wide Web!

Hopefully, this simplified breakdown gives you the confidence to get started with your own website strategy.

Because we encourage you to seek out the information that resonates best with you, no resources are linked here.

Have you decided to start your business website yet? Please share any questions or comments below!

This article is part of an ongoing series on how small businesses can improve their procedures and processes to maximize their growth. What topics would you like to see featured? Feel free to offer suggestions in the comments!

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